Now 280 regional businessmen are supplying their products to foreign markets. To master the basics of export activities to local entrepreneurs help at free seminars of the School of Export of the Russian Export Center (REC), in which students learn how to properly promote their goods and services. Another such lesson took place in Volgograd on August 3 and was dedicated to foreign trade marketing.
From Basics to Subtleties
The educational project of the REC has been operating in the Volgograd region since 2016, the entrepreneurship development program consists of 11 training courses.
The first course is an introduction to export - basic information about this type of activity, its stages.
- All subsequent ones are already a deep immersion in each topic, ”says Victoria Afanasova, head of the regional Export Support Center. - Today's lesson is devoted to export risks, the development of product competitiveness and pricing strategies. And in two weeks we’ll talk about financial regulation of the activity and its tax support.
In the second half of 2018, the organizers are going to conduct another 6 courses.
- Sometimes the name also influences the promotion: what is familiar to some may cause negative emotions in others, ”explains Anna Nesterova, REC coach. - There are other equally important points that need to be taken into account. For example, if the business is small, then a financial issue may arise. How to make a deal if there are not enough funds? How to protect her? We tell all this to entrepreneurs.
The acquired knowledge is immediately put into practice
The courses developed with the participation of specialists from the All-Russian Academy of Foreign Trade, the Higher School of Economics and the Skolkovo Innovation Center have already been attended by 300 representatives of Volgograd small and medium-sized businesses.
Experienced businessmen and novice entrepreneurs come to get export knowledge. Lessons are in demand among managers, managers, purchasers, sellers, accountants, logisticians. One of the regular students of the Export School, entrepreneur Dmitry Krasnoperov shared that he plans to promote his products on the market of the Eurasian Union, seminars help him find answers to all his questions.
- I already have a potential client in Kazakhstan, says Dmitry. - It’s difficult to understand all the intricacies of exports, including the specifics and laws governing the trading activities of the two states. And if you miss something, unpleasant consequences can occur, so the seminar is very useful, everyone here is sorted.
Another regular student of the school - Sergey Shkurat - represents a company manufacturing rubber products. The businessman plans to expand the market for his products and reach the CIS level, so his interests are the promotion of goods via the Internet, the expansion of the sales market and the search for customers abroad.
- Basically, we expect to find buyers in the CIS countries where the oil industry is developing, - says Sergey. - While we export products to Ukraine and Kazakhstan. There was experience with Iran and even Iraq. There are many nuances in export: each country has its own mentality, laws, consumers.
Help "MK in Volgograd"
Since the beginning of 2018, Volgograd enterprises have concluded 35 export contracts with the assistance of the Export Support Center, and about 80 medium and small enterprises have already received support from the center.
The head of the region, Andrei Bocharov, set the goal of increasing the gross regional product by 2021 to one trillion rubles. Achieving this ambitious goal is impossible without intensifying foreign economic activity.
MK "Volgograd" Network Edition
https://volg.mk.ru/economics/2018/08/03/volgogradskie-predprinimateli-besplatno-uchatsya-rabotat-s-eksportom.html